CAMPAIGN
Fenty Beauty
Project
Campaign & Package Design
Brief
To create and amplify conversations around inclusivity, ensuring that all brands are held accountable for representing every skin tone.
Role
Art Director & Graphic Designer
Idea
'Throw Some Shade' is a social media campaign promoting inclusivity in beauty. Customers use #ThrowSomeShade to call for better shade ranges, while brands showcase diversity through creative social challenges.
INSTAGRAM CAROUSEL
FOUNDATION PACKAGE
PR PACKAGE
Takeaway
Tools Used
- Learned to integrate Diversity, Equity, and Inclusion into a beauty campaign by amplifying the voices of those impacted in the industry.
- Gained experience in creating a social media campaign
- Created a PR Package
- Adobe InDesign: Created dielines for the the packaging
- Adobe Photoshop: Designed mockups & Edited Images used in project
- Adobe Illustrator: Created graphic elements for the campaign
