REBRAND & DIGITAL MARKETING

Healing Connection Canada

Project

Brand Identity & Digital Marketing

Objective

To develop and implement a refreshed brand identity that aligns with the organization’s core values and resonates with its target audience, while creating cohesive digital assets and managing social media content to enhance brand visibility and promote its health and wellness mission.

Role

Digital Marketing Assistant

Idea

Use uplifting, wellness-inspired colours and design content that communicates a positive message, encouraging the audience to reflect, feel empowered, and foster a stronger sense of well-being for themselves and their families.
Takeaway
Tools Used
  • Refreshed brand identity to align with core wellness values and audience connection
  • Designed cohesive digital assets and managed uplifting, wellness-focused social media content
  • Strengthened ability to create emotionally resonant, intentional designs across digital platforms
  • Adobe Illustrator: Created new logo and digital assets for social media content
  • Canva: Created social media posts
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